Why is copyright important?
Answer
Copyright protects specific forms of intellectual property, which are creative endeavours that can be protected under the law.
A copyright gives you exclusive rights to control how your work can be used, including work that is integral to your business. Most people understand that a copyright offers intellectual property protection for authors of original, creative works, including digital assets.
In today's world of websites and online advertising, many businesses outside of creative industries own copyrightable works that play an important role in the marketing and operation of their businesses.